You might imagine that the crash in global economies would mean spa treatments were not so much of a priority for lots of people. You might think that people would be caring less about what they look like right now and more about making sure they have a roof over their heads and food in their mouths. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. This was backed up by the staggering statistic that as a whole, health spa visits increased by 18% last year on the previous year figures. So what is it that makes this possible?
ISPA has said that spas will survive simply because they are adaptable and are able to offer people what they think they want depending on the current climate. What they mean by this is that during times of prosperity, when everyone is feeling good about themselves, spa market themselves as somewhere they can treat themselves. They offer luxury manicures and indulgent body wraps, playing very much on the theme of ‘why not? You’ve earned it’. Of course in times of doom and gloom this same approach would not work. Marketing things as ‘luxury’ when people’s finances have taken a hit is not the right option. Spas then have to adjust the messages they are giving out.
Spas can claim to offer people exactly what they need when they are suffering from a period of high stress or anxiety. A massage or invigorating body treatment is usually the first thing they market, aimed at revitalising the body and repairing the muscles that have endured so much suffering recently. Instead of pampering facials, you can now get a energising exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
Tags: Finance, health, Money, spa, treatments